Print Design
Mench Group Logo Re-Design & Re-branding
Re-designs
|
Original Logo
|
Objectives:
To re-design the Mench Group logo for a company re-branding.
Challenges:
The logo had to represent a forward-thinking, creative, cutting-edge company.
Creative Process:
Symbols of innovation and creativity were used to represent the re-branding of the company.
Application: Illustrator
"Spread Trees, Not Aids" Email Campaign
Objectives:
To promote LetsStopAIDS' email campaign: "South Africa 2008: Spread Trees, not AIDS".
Challenges:
The PDF booklet had to reflect the environmental aspect of the campaign and the organization's charitable work in promoting awareness of aids.
Creative Process:
The organic background texture and the colour green was used to portray environmentally-friendly issues.
Application: InDesign, Photoshop, Illustrator
Designed-in kind by Yours Truly.
Acme Logo Design
Objectives:
To design a logo for Acme music recording studio.
Challenges:
Incorporating the ideals of leading edge technology within the logo.
Creative Process:
I used a triangle cropped along the top and added an outline of the letter “A” in gold beside a microphone to show Acme is a pinnacle state-of-the-art recording studio.
Application: Illustrator
Mexico Postcard
Student work , Toronto Image Works, 2008.
Objectives:
To design a postcard.
Challenges:
The background image on the front of the postcard had to be
colour–corrected in Photoshop.
Creative Process:
The colours and the design was based on the pattern of the photo.
Application: Photoshop, InDesign
CAIDSHP Invitation and Reply Card
Objectives:
To promote the post–mission gala event for the Children’s Aids Health Program.
Challenges:
The motif in the background had to reflect the India mission.
Creative Process:
The paisley motif was used on both the formal invitation and reply card to establish consistency.
Application: InDesign, Photoshop
Designed-in kind by Yours Truly.