D.Y. Designs

 


 

Debbie Yuen
Web/Graphic Design
& Marketing


e: digital.yuen@gmail.com

 

Print Design

 

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Mench Group Logo Re-Design & Re-branding

 

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Project: Logo Re-design

 

Client: Mench Group

 

Objectives: To re-design the Mench Group logo for a corporate re-branding.


Challenges: The logo had to represent a forward-thinking, creative, cutting-edge company.


Creative Process: Symbols of innovation and creativity were used to represent the re-branding of the company.


Application: Illustrator

 


"Spread Trees, Not Aids" Email Campaign

 

Front

 

Project: "Spread Trees, Not Aids" PDF brochure

 

Client: LetsStopAIDS

 

Objectives: To promote LetsStopAIDS' South Africa 2009 campaign.


Challenges: The PDF booklet had to reflect the environmental aspect of the campaign and the organization's charitable work in promoting awareness of aids.


Creative Process: The organic background texture and the colour green was used to portray environmentally-friendly issues.


Application: InDesign, Photoshop, Illustrator

 

EHL Poster

EHL Poster

 


 

Project: Poster for the Emerging Health Leaders Symposium

 

Client: Canadian Nurses Association


Objectives: To create a poster for the Emerging Health Leaders symposium.


Challenges: To design an engaging poster for young medical professionals.


Creative Process: Sihouettes of professionals were used to inspire leadership.


Application: Illustrator 

University of Ottawa Student Survey

 

 

 

Project: Student Survey

 

Client: University of Ottawa

 

Objectives: To design a student survey


Challenges: Fitting large amounts of copy on 1 page and making the most out of the white space.


Creative Process: Created an updated clean, refined modern-look that doesnt compromise readibility.


Application: InDesign, Illustrator

 

Acme Logo Design

 

Acme Logo

Student work, Toronto Image Works, 2008.

 

Objectives: To design a logo for Acme music recording studio.


Challenges: Incorporating the ideals of leading edge technology within the logo.


Creative Process: I used a triangle cropped along the top and added an outline of the letter “A” in gold beside a microphone to show Acme is a pinnacle state-of-the-art recording studio.


Application: Illustrator

CAIDSHP Invitation and Reply Card

 

CAIDSHP Invitation and reply card

 

Project: India Mission Marketing Collateral

 

Client: LetsStopAIDS


Objectives: To promote the post–mission gala event for the Children’s Aids Health Program.


Challenges: The motif in the background had to reflect the India mission.


Creative Process: The paisley motif was used on both the formal invitation and reply card to establish consistency.


Application: InDesign, Photoshop 

Mexico Postcard

 

Mexico Postcard

 

Student work, Toronto Image Works, 2008.

Objectives: To design a postcard.


Challenges: The background image on the front of the postcard had to be colour–corrected in Photoshop.


Creative Process: The colours and the design was based on the pattern of the photo.


Application: Photoshop, InDesign