Mench Group Logo Re-Design & Re-branding

 

 

 

Project: Logo Re-design

 

Client: Mench Group

 

Objectives: To re-design the Mench Group logo for a corporate re-branding.

Challenges: The logo had to represent a forward-thinking, creative, cutting-edge company.

Creative Process: Symbols of innovation and creativity were used to represent the re-branding of the company.

Application: Illustrator

 

"Spread Trees, Not Aids" Email Campaign

 

 

Project: "Spread Trees, Not Aids" PDF brochure

 

Client: LetsStopAIDS

 

Objectives: To promote LetsStopAIDS' South Africa 2009 campaign.

Challenges: The PDF booklet had to reflect the environmental aspect of the campaign and the organization's charitable work in promoting awareness of aids.

Creative Process: The organic background texture and the colour green was used to portray environmentally-friendly issues.

Application: InDesign, Photoshop, Illustrator

 

EHL Poster

 

 

Project: Poster for the Emerging Health Leaders Symposium

 

Client: Canadian Nurses Association

Objectives: To create a poster for the Emerging Health Leaders symposium.

Challenges: To design an engaging poster for young medical professionals.

Creative Process: Sihouettes of professionals were used to inspire leadership.

Application: Illustrator 

University of Ottawa Student Survey

 

 

 

Project: Student Survey

 

Client: University of Ottawa

 

Objectives: To design a student survey

Challenges: Fitting large amounts of copy on 1 page and making the most out of the white space.

Creative Process: Created an updated clean, refined modern-look that doesnt compromise readibility.

Application: InDesign, Illustrator

 

Acme Logo Design

 

Student work, Toronto Image Works, 2008.

 

Objectives: To design a logo for Acme music recording studio.

Challenges: Incorporating the ideals of leading edge technology within the logo.

Creative Process: I used a triangle cropped along the top and added an outline of the letter “A” in gold beside a microphone to show Acme is a pinnacle state-of-the-art recording studio.

Application: Illustrator

CAIDSHP Invitation and Reply Card

 

 

Project: India Mission Marketing Collateral

 

Client: LetsStopAIDS

Objectives: To promote the post–mission gala event for the Children’s Aids Health Program.

Challenges: The motif in the background had to reflect the India mission.

Creative Process: The paisley motif was used on both the formal invitation and reply card to establish consistency.

Application: InDesign, Photoshop 

Mexico Postcard

 

 

Student work, Toronto Image Works, 2008.

Objectives: To design a postcard.

Challenges: The background image on the front of the postcard had to be colour–corrected in Photoshop.

Creative Process: The colours and the design was based on the pattern of the photo.

Application: Photoshop, InDesign